Boomers and Seniors Marketing Experts

Jeff Ostroff spent the majority of the earlier part of his career helping businesses, non-profits, and government organizations communicate with, advocate for, and market to those over 50. He also wrote the book, “Successful Marketing to the 50+ Consumer” (Prentice-Hall). An age 50+ boomer himself now, Jeff can help you harness the power of his past experience, skill set, and creativity through his voice-over work, podcasting, consulting, or some other purpose you have in mind.
Milestones Achieved
  • Provided marketing expertise to over 30 organizations such as AARP, American Express, Bausch & Lomb, CIGNA, Florida Division of Tourism, Independence Blue Cross, Kimberly-Clark, Nabisco, National Tour Association, Procter & Gamble, Quaker Oats, Resort Condominiums International, and U.S. Trust
  • Interviewed, quoted, or cited on 50+ marketing and “graying of America” trends by more than 50 magazines, newspapers, and radio/TV stations including The Wall Street Journal, The New York Times, Newsweek, CBS, USA Today, Business Week, Advertising Age, Modern Healthcare, The Philadelphia Inquirer, and Inc.
  • Delivered presentations to more than 60 business and professional groups within and outside of the United States about 50+ marketing
  • Launched, led, and represented communications and external relations office of a newly established U.S Department of Veterans Affairs health care network encompassing 6 states, 10 major medical centers, and nearly 50 outpatient clinics
  • Created and presented– and received a national award for– Select Health Care, a nationally disseminated U.S. Department of Health and Human Services program designed to empower Medicare enrollees and increase community/industry awareness of health care choices available to seniors
Our Testimonials

“Jeff Ostroff tells it like it is– and like it will be. This book is full of common sense, creative insight, and case studies, making it an invaluable tool for businesses marketing to the older population. It is MUST reading for anyone who wants to succeed as Americans age.“

Cheryl Russell

Editorial Director, New Strategist Press (formerly Editor-in-Chief, American Demographics magazine)

“Jeff Ostroff has been both a visionary and a pioneer in seeing and addressing the challenges and opportunities afforded by an aging America. In this comprehensive and practical book, Jeff has gathered the best of his knowledge and insight. In addition, he helps you profit from the research and experiences of others who have, in one way or another, demonstrated HOW companies can successfully serve the age 50+ customer today and in the years ahead.“

Ken Dychtwald

Ph.D., Founder and CEO, Age Wave