Jeff Ostroff has dedicated the core of his career to helping businesses, non-profits, and government organizations effectively communicate with and advocate for the 50+ demographic.
As the author of the definitive guide “Successful Marketing to the 50+ Consumer” (Prentice-Hall) and a boomer himself, Jeff provides a unique blend of professional data and personal insight. Whether through consulting, podcasting, or voice-over work, he helps brands harness the creative power of the most influential consumer group in history.
“Jeff Ostroff tells it like it is—and like it will be. This book is an invaluable tool and MUST reading for anyone who wants to succeed as Americans age.”
Cheryl Russell
Editorial Director, New Strategist Press(Former Editor-in-Chief, American Demographics)
“Jeff has been both a visionary and a pioneer in addressing the challenges and opportunities of an aging America. He helps you profit from the best research and insight available.”