50+ Consumer Marketing – Jeff Ostroff

Trusted Industry Authority

WSJ NY TIMES CBS USA TODAY

Jeff Ostroff has dedicated much of his career to helping businesses, non-profits, and government organizations effectively communicate with and advocate for the 50+ demographic.

As the author of the highly acclaimed, comprehensive, and advice-packed book, “Successful Marketing to the 50+ Consumer” (Prentice-Hall) and a boomer himself, Jeff provides a unique blend of professional experience and personal insight. Whether through consulting, professional B2B/B2C interviewing, event hosting and facilitation, or voiceover work, he helps organizations and brands harness the power of this gigantic consumer demographic.

Industry Praise

“Jeff has been both a visionary and a pioneer in addressing the challenges and opportunities of an aging America. He helps you profit from the best research and insight available.”

Ken Dychtwald, Ph.D.

Founder and CEO, Age Wave

“Jeff Ostroff tells it like it is—and like it will be. This book is an invaluable tool and MUST reading for anyone who wants to succeed as Americans age.”

Cheryl Russell

Editorial Director, New Strategist Press
(Former Editor-in-Chief, American Demographics)

Achievements & Track Record

Marketing Expertise: Advised over 30 leading organizations including AARP, American Express, Bank of America Private Bank, Bausch & Lomb, CIGNA, Florida Department of Tourism, Hospital and Healthsystem Association of Pennsylvania, Independence Blue Cross, Kimberly-Clark, National Tour Association, Procter & Gamble, Quaker Oats, and Resort Condominiums International.

Global Authority: Addressed more than 60 business and professional groups within and outside of the United States on age 50+ consumers and how to market to them

Media Influence: Cited as a trend expert by over 50 major outlets, including The Wall Street Journal, The New York Times, Newsweek, CBS, USA Today, and Bloomberg Businessweek.

Public Sector Leadership: Launched and managed the communications office for a major U.S. Dept. of Veterans Affairs healthcare network, overseeing 10 medical centers and 50 clinics across 6 states.

Award-Winning Programs: Received national recognition for creating and promoting Select Health Care, a Medicare initiative that empowered enrollees to make informed healthcare choices.

View My Other Book